By marrying the telephone companies' billing platforms to the marketing needs of traditional
media, Brennan was instrumental in forging a variety of audiotext media partnerships that
became an industry mainstay. Under his direction his company (Telephone Entertainment
Network) was the first to offer a telephone version of the popular television game show "Family
Feud," the first to offer disaster relief programming benefiting the American Red Cross, and
the first to offer audiotext adjuncts to the following publications: The Sporting News, Billboard
Magazine, YM, and Parents Magazine. These early information and entertainment services
were the precursor to what became the commercial internet.
Following those early successes Brennan became intrigued with the notion of making media interactive and joined the Phoenix Media/Communications Group, owners of various print and broadcasting properties. There, as Senior Director of Corporate Development for Tele-Publishing, Inc. he developed and launched telephone, internet and mobile content services for daily and weekly newspapers, radio stations and an interactive cable network reaching 45% of US households on a weekly basis. He scouted and evaluated various merger and acquisition targets and he led his company's successful effort to patent its salient technologies.
In addition to his work developing and launching new commerce and information services, as an industry advocate Brennan has represented the pay-per-call, Internet and mobile content industries before various Congressional and Senate Committees, the Federal Trade Commission, the Federal Communications Commission, the National Association of Attorneys General, and state regulatory commissions in twenty-four states. He is a past chair of the Information Industry Association Voice Division, was a long-time board member and former chair of the Interactive Services Association and the founding co-chair of the Billing Reform Task Force and White House Roundtable on Telephone Information Services.
Brennan is the co-author of the Pay Per Call Regulatory Handbook. Representative speaking engagements include the National Association of Broadcasters, Internet Alliance, Boston Bar Association, Direct Marketing Association, Canadian Direct Marketing Association, Ad Club of Chicago, and National Press Club.
In 2004 he co-founded Small Screen Partners, Ltd. And chaired the Wireless Regulatory Summit in Washington D.C. and in 2005 he founded GPO Services, Inc., an internet and mobile content provider and credit card billing service bureau. He also founded Mobile Resource Center, Inc. as a clearinghouse for information and vendors in the premium mobile content business.
So if you've ever wondered why you don't pay sales tax on most internet purchases, or why billing for most internet information and entertainment is content agnostic, or why the best practices of most web and mobile content sites include respect for consumer privacy and meaningful dispute resolution procedures, look to Peter Brennan and his industry colleagues who helped define the interactive marketplace we call the internet and created value and wealth as they did so.
Following those early successes Brennan became intrigued with the notion of making media interactive and joined the Phoenix Media/Communications Group, owners of various print and broadcasting properties. There, as Senior Director of Corporate Development for Tele-Publishing, Inc. he developed and launched telephone, internet and mobile content services for daily and weekly newspapers, radio stations and an interactive cable network reaching 45% of US households on a weekly basis. He scouted and evaluated various merger and acquisition targets and he led his company's successful effort to patent its salient technologies.
In addition to his work developing and launching new commerce and information services, as an industry advocate Brennan has represented the pay-per-call, Internet and mobile content industries before various Congressional and Senate Committees, the Federal Trade Commission, the Federal Communications Commission, the National Association of Attorneys General, and state regulatory commissions in twenty-four states. He is a past chair of the Information Industry Association Voice Division, was a long-time board member and former chair of the Interactive Services Association and the founding co-chair of the Billing Reform Task Force and White House Roundtable on Telephone Information Services.
Brennan is the co-author of the Pay Per Call Regulatory Handbook. Representative speaking engagements include the National Association of Broadcasters, Internet Alliance, Boston Bar Association, Direct Marketing Association, Canadian Direct Marketing Association, Ad Club of Chicago, and National Press Club.
In 2004 he co-founded Small Screen Partners, Ltd. And chaired the Wireless Regulatory Summit in Washington D.C. and in 2005 he founded GPO Services, Inc., an internet and mobile content provider and credit card billing service bureau. He also founded Mobile Resource Center, Inc. as a clearinghouse for information and vendors in the premium mobile content business.
So if you've ever wondered why you don't pay sales tax on most internet purchases, or why billing for most internet information and entertainment is content agnostic, or why the best practices of most web and mobile content sites include respect for consumer privacy and meaningful dispute resolution procedures, look to Peter Brennan and his industry colleagues who helped define the interactive marketplace we call the internet and created value and wealth as they did so.
PETER J. BRENNAN
Biography
© 2011-17 Peter J. Brennan, All Rights Reserved
Peter J. Brennan is a globally recognized specialist in the
regulation of premium-billed telephone, Internet and mobile
services and has a proven track record of building new
businesses in those industries. These days he concentrates on
transformational start-up business opportunities.
It might be difficult now to imagine a time before there was a marketplace for digital information and electronic commerce-- when there was no consumer service known as the internet, but it wasn't that long ago. Back then the telephone company could sell audio content billed to your home landline but that was about it.
It might be difficult now to imagine a time before there was a marketplace for digital information and electronic commerce-- when there was no consumer service known as the internet, but it wasn't that long ago. Back then the telephone company could sell audio content billed to your home landline but that was about it.